Marketplace for embodied data

Make your business's data do more for you.

Join Butter to take control of your business's data. Collect it, manage your assets, and list it for sale to AI labs with no middleman.

Pottery
Kitchen
Backcountry
( 01 ) The thesis

Robots learn from work that already happens.

The next decade of robotics runs on demonstrations of skilled physical work. Every panel wired, line prepped, and unit serviced is a lesson no lab can generate in simulation. The businesses doing that work hold the most valuable training data in robotics, and almost none of them are paid for it.

$7–$15/hr

What labs are paying today for expert data.

40–50%

Cut that aggregators like Mercor and Scale AI take before it reaches you.

( 02 ) The problem · 3 failure modes

Why that data never reaches the labs.

Labs are buying expert demonstrations right now. The path from a working business to a buying lab breaks in three predictable places.

( 03 ) The layer

Butter owns the middle.

Butter plugs into three sides at once: the businesses generating physical work, the tooling that turns it into something a buyer can evaluate, and the labs paying for it. Holding that middle is what lets a seller keep the price they set.

See what buyers look for →
  • SUPPLY

    Working businesses

    Trades, shops, and field teams already doing the physical work labs want to learn from.

  • CAPTURE

    The Butter Kit

    A wearable SLAM kit that records ego-motion, so footage arrives with the geometry already attached. Add a UMI gripper, tactile glove, or wrist camera for contact and hand pose.

  • STRUCTURE

    Assets and consent

    Episodes, modality, and signed consent tracked per asset, in the shape buyers evaluate on.

  • DEMAND

    Direct to labs

    Frontier and neo labs buy straight from the listing, at the price the seller set.

( 04 ) How it works
01 — COLLECT

Start collecting

Get your Butter Kit to start collecting your trade data. Our SLAM-enabled kit supports multi-modal data collection with spatial mapping. How to sell your trade data.

See the device →
02 — SELL

List your data

Once you've collected data, list it for sale right from your data portal, at the price you set. Frontier and neo labs buy direct. See what buyers look for, or read how to earn from your data.

Data portal →
03 — BUY

Source real-world data

Browse live listings from vetted providers, or tell us exactly what your models need.

See what's available →
( 05 ) FAQ · 5 entries

Frequently asked.

What does Butter do?

Butter is a marketplace for embodied data. You collect data from the work your business already does, manage it as assets in your data portal, and list it for sale to AI labs at a price you set.

Who is Butter built for?

Small and mid-sized businesses doing skilled physical work: electricians, machinists, technicians, installers, field service teams. Anyone whose ordinary work day is a demonstration a robot could learn from.

What is the Butter Kit?

A wearable SLAM tracking device for ego-motion capture. You strap it on, hit record, and go about your work. Optional modules add a UMI gripper, an IMU tactile glove, and a wrist camera for manipulation and grasp data. Everything you buy is credited back once you deliver enough qualified hours.

What can I earn?

Labs are paying $7 to $15 an hour for expert data today. Aggregators take 40 to 50 percent of that before it reaches the provider. On Butter you set the ask on your own listing and sell direct.

Who owns the data I collect?

You do. Butter tracks consent per asset and you decide what gets listed, who can see it, and what it costs. Nothing leaves your portal until you list it.

Put your data to work.

Create an account to request a Butter Kit, then list your first hours and see what they earn.

Create your account

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